Seeing TVs and their picture quality in person is an important part of the purchase process, according to Best Buy CEO Hubert Joly as cited by Variety, making a physical presence important for Amazon as it pushes Fire TV. Our most powerful streaming stick with Wi-fi 6 support - Dive into 4K Ultra HD cinematic entertainment with a new quad-core 1.8 GHz processor that brings a 40 more powerful experience compared to Fire TV Stick 4K, plus faster app starts and more fluid navigation. Meanwhile, the deal allows Amazon to sell the products via more channels, with brick-and-mortar being particularly important. The e-commerce titan will be able to make sure the TV models reach Best Buy’s consumers, and the partnership also gives shoppers a brick-and-mortar location to check out the models before making a purchase. However, Best Buy has been improving its own e-commerce performance and is unlikely to move away from its website in favor of Amazon’s marketplace, so it may only ever sell the integrated TVs on Amazon. This partnership will enable Best Buy to sell on Amazon for the first time, though it's unlikely to add more of its offerings in the future. Amazon has a tremendous base of shoppers and is a popular destination for consumer electronics purchases, so Best Buy may find success selling these TVs there. Additionally, as part of the deal, Insignia will no longer make TVs that are powered by Roku’s operating system. However, Best Buy’s Insignia TVs being integrated with Amazon’s technology marks a new level of cooperation. This isn't the first time the two consumer electronics retailers have cooperated, as Best Buy has been selling Kindles and Echos for years. The electronics retailer will sell the smart TVs in-store and on its website, and it will debut as a vendor on selling only the TVs. Account icon An icon in the shape of a person's head and shoulders.
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